Will Smart

Managing Partner

Having originally trained with Cottons in the 1990s, Will then pursued a career outside practice, eventually acting as a Chief Financial Officer. In 2003, a return to practice saw him set up his own firm in London, which he built and eventually sold. Will has remained in general practice since, and returned with his team and clients to Cottons as a partner in 2017. Will has looked after many of his larger clients for over 10 years. Will’s key aims are to assist small business owners and taxpayers in driving profitability and reducing tax. Through careful planning and a practical approach, he aims to increase wealth generation and retention. His particular interests include countering the current Government’s tax attacks on small owner-managed businesses, contractors / freelancers, and residential landlords.